Barbour & Company

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We believe in


Over property

Process over Property means we see value delivery as more than just a one-time event tied to the property. It's about an ongoing, holistic process - one that's fluid, covers all bases, and keeps an eye on the various elements that affect our clients' experiences and their final results.

We focus on each client's specific set of needs, fully aware that these needs can shift over time. Our process is designed to be flexible, adjusting seamlessly to any changes in our clients' priorities throughout their entire journey of buying or selling.

Our mission is straightforward: to be your trusted partners in real estate, ensuring the process of buying or selling a property compounds value for you from day one. We’re here to be the key resource for securing your success. That’s the goal of the Barbour & Company Process. That's the essence of Barbour & Company as a team of brokerage professionals.

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Value isn't confined to the closing
it should thrive and multiply throughout the entire journey.

What Comes First?

You have the flexibility to decide how you want us to serve you in your real estate journey by choosing to be either a customer or a client. In North Carolina, the NC Real Estate Commission actually has distinct definitions for both, and constrains the type of value / service we are allowed to provide by which status you choose!

As a Customer:

If you choose to be a customer, you'll have access to receive valuable information and assistance from our experienced team. We're committed to providing you with honesty and fairness as we serve you, ensuring you're well-informed and supported.

As a Client:

When you decide to become a client, you enter into a formal agency relationship with us. This means you'll benefit from our full range of client services, including our fiduciary duties of obedience, loyalty, and confidentiality. We work exclusively on your behalf, advocating for your best interests in every aspect of your real estate transaction.


The choice is yours, and we're here to accommodate accordingly! Whether you prefer the flexibility of being a customer or the dedicated representation of a client, Barbour & Company is your trusted partner in achieving your real estate goals.

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You should also be aware of how representation works, please have a look at the NC REC’s “Working With Real Estate Agents” disclosure.

Our Process at a Glance

Basic Outline of the Barbour & Company Process:

Customer Engagement & Client Reception

This is the initial phase where potential clients are engaged, and initial inquiries are received. It involves educating customers about agency relationships, listening to their needs, and setting up a formal consultation to fully address how they need help.

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Initial Consulting

After engaging with customers, this phase involves in-depth consulting to fully understand their real estate needs, preferences, and goals. It sets the stage for personalized service, sets formal expectations, and prompts the signing of official agency agreements if a customer is ready to progress in their process with us!

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Buyer/Seller Client Pathway/Gestation

This phase branches into two separate pathways:

  • 3a) Seller Client Process: This pathway is for clients looking to sell their properties. It includes activities like property evaluation, marketing planning, and listing.
  • 3b) Buyer Client Process: This pathway is for clients looking to purchase properties. It involves property search, viewing, and purchase negotiations.
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Offer Writing or Review

This phase involves preparing and reviewing offers for purchase or sale. It's a critical step in real estate transactions.

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Active Transaction

Once offers are accepted, this phase involves actively managing the transaction process, including inspections, appraisals, and negotiations. It’s intense for a buyer or seller for sure, and “a lot of chefs are in the kitchen at the same time!” (Agents, Inspectors, Clientele, Lenders, etc.) But we aim for proactive leadership and effort in order to avoid a reactionary posture.

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The culmination of the process where the property sale is finalized, and all legal and financial aspects are resolved. We review closing statement financials with you in advance of closing and go over all the key details you need to know in light of closing day!

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Post-Closing Service

After the sale is complete, this phase involves providing ongoing support and service to clients, ensuring a smooth transition and addressing any post-closing concerns.

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Our Approach to the Listing Process

The Barbour & Company Seller-Client Process


(click the graphic above to enlarge)

The value of someone’s home on the market is truly a function of multiple factors and how they interact in context of specific market conditions at a point in time.

  • Simply put, a lot of things interact and work together to create what ends up on the closing statement on closing day.
Therefore, we’ve designed our seller process to systematically connect our sellers and their listings with all opportunities as they develop and present themselves in context.
First, we have to get to know you and understand your priorities and expectations.
  • Then, we leverage our experience and value as professional business people in residential real estate brokerage to apply the right set of plays to your property and personal agenda.
Scroll through our seller process below to see how we work hand-in-hand with our clients to deliver the most value possible!

We’ve designed our seller process to systematically connect our sellers and their listings with all of those opportunities as they develop and present themselves.

We have to get to know you and understand your priorities and expectations. Then, we leverage our experience and value as professional business people in residential real estate brokerage to apply the right set of plays to your property and personal agenda.

Once you’ve signed a listing agreement with us, here is the process we will follow to deliver maximum value to you as a seller both in:

  1. Clarifying the marketing process we follow to maximize success for you, and
  2. Actually Executing that process, to accomplish effective marketing of your home to get it under contract…
    • with the best buyers under the best terms the market can yield at that time.

Properties Search

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Our Buying Process

Our Listing Process

Our mission is to work alongside you, ensuring your property receives a sophisticated marketing approach. A Top-tier consulting process coupled with world-class advertising and promotion strategies will secure your success in the market.

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Getting Started:

Once you decide to work with us, you sign a listing agreement, and that's when we kick off the process together.

Your Role Matters:

We want you to know that your decisions as a property owner play a significant role in the outcome. It's not just about prepping your home for photos; it's about strategically adding value to your property's marketing mix. Ultimately, it's your call on what you want to do in order to prepare your home for the market. There are no right answers–only what is right for you! But what you do will still impact the ultimate marketing outcome.

Building a Winning Mix (4 P’s):

Selling your home isn't just about the property; it's also about navigating the ever-changing real estate market. We call this "building a marketing mix." Every home and every market is unique, so constant monitoring and evaluation are key to success.

Defining the Product:We define your property, measuring its space, noting its features, and cataloging improvements. We dig deep into the details that make your home stand out.

Pricing Strategy:We craft a custom valuation based on market analysis, helping you set the right asking price that aligns with your goals.

Placement Analysis:We assess how your property fits within the market, considering factors like loan types, market segments, and buyer reach.

Promotion Excellence:Our promotional arsenal includes high-quality photos and videos, YouTube exposure, in-print materials, and effective online marketing. We're committed to maximizing your property's visibility.

Our Buying Process

Barbour & Company Buyer Services

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Consult to explore and define needs

  • Briefing on important disclosures & legal aspects of the process!
  • What kind of home do you need, where does it need to be, and what kind of timeline do you have to work with?
  • What questions do you have about the process?
  • Mortgage Process support i.e. organizing loan worksheet details and connecting to material impacts to your offer term priorities, or elements we should consider in your specific home-search.
  • What do you view the role of the buyer’s agent to be?


With tools and resources available to help in the search process (i.e. MLS Auto Emails, and how to maximize use of your favorite search platform (i.e. Zillow, Broker App, RedFin, etc. ) But what you do will still impact the ultimate marketing outcome.

Professional Showing Procedures & Pre Offer Material Fact Exploration

  • In other words we don’t just tag along. We are scrutinizing a property with you, and have our own set of priorities to be mindful of as we tour homes with you! It’s not always what it looks like in the photos, and not everything that should be disclosed always is! Experienced buyer’s agent support during showings help focus concerns and priorities that need to be reflected i the offer and how it is presented to the seller.

Detailed Property Valuations & Offer Strategy Reports custom to specific properties selected for offers

  • Sometimes the best negotiation support is logical, data-driven insights that are well connected and reflected in the offer details. Making your offer with as much fact and perspective as professionally possible greatly enhances your chances of success with your specific offer priorities altogether.

Comprehensive Consulting value during the contract-to-close phase

  • Barbour & Company’s transaction coordination support makes sure the entire buying process is organized and maximized step-by-step to deliver you value: from due diligence procedures like inspections and appraisals, to repair negotiations, to pre-closing measures such as moving plans, closing statement review and more. It’s important your buyer’s agent is experienced and has a team of administrative and operations support to make sure nothing important is overlooked or falls through the cracks…or any good opportunities are missed!


Connection with a network of great vendors and professionals we have personal experience with and highly recommend.

Our Local Neighborhoods
& Greater Communities

Where do we focus our local expertise?

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Client Success

It Matters

Barbour & Company has hundreds of happy clients over the years. Our experience is what shaped the development and fine-tuning of our process in the first place. Hear what they have to say about working with us.

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