Barbour & Company's Listing Process
At Barbour & Company, we understand that selling your home is a significant decision. Our dedicated team is committed to making this process as seamless and stress-free as possible for you.
About The PRocess
We believe in setting the highest standards of excellence and professionalism, ensuring that you receive the best value for your property in Greensboro, NC.
Our Listing Process is designed to provide you with a comprehensive and personalized experience, tailored to your unique needs and preferences. Whether you're a first-time seller or an experienced investor, we have the expertise to guide you through the entire journey of listing your property.
Our Listing Process
Barbour & Company is a full-service real estate brokerage based on integrity and driven by innovation.
01
Initial Consultation
Meet our team and discuss your selling goals.
02
Home Evaluation
We visit the home and assess it’s Value. You will later receive a detailed, accurate valuation of your property along with some things you can improve to get the most value from your home.
03
Custom Marketing
From professional photos/ videos, to online listings, we showcase your home's best features.
04
Showings
Our team facilitates home showings, ensuring potential buyers see your home in the best light.
05
Negotiation & Offers
Expert negotiation to get you the terms you desire.
06
Closing the Deal
We guide you through the paperwork and finalize the sale.
Our Approach to the Listing Process
The Barbour & Company Seller-Client Process
(click the graphic above to enlarge)
The value of someone’s home on the market is truly a function of multiple factors and how they interact in context of specific market conditions at a point in time.
- Simply put, a lot of things interact and work together to create what ends up on the closing statement on closing day.
- Then, we leverage our experience and value as professional business people in residential real estate brokerage to apply the right set of plays to your property and personal agenda.
We’ve designed our seller process to systematically connect our sellers and their listings with all of those opportunities as they develop and present themselves.
We have to get to know you and understand your priorities and expectations. Then, we leverage our experience and value as professional business people in residential real estate brokerage to apply the right set of plays to your property and personal agenda.
Once you’ve signed a listing agreement with us, here is the process we will follow to deliver maximum value to you as a seller both in:
- Clarifying the marketing process we follow to maximize success for you, and
- Actually Executing that process, to accomplish effective marketing of your home to get it under contract…
- with the best buyers under the best terms the market can yield at that time.
Our Listing Process
Our mission is to work alongside you, ensuring your property receives a sophisticated marketing approach. A Top-tier consulting process coupled with world-class advertising and promotion strategies will secure your success in the market.
to Explore our Client Services
Getting Started:
Once you decide to work with us, you sign a listing agreement, and that's when we kick off the process together.
Your Role Matters:
We want you to know that your decisions as a property owner play a significant role in the outcome. It's not just about prepping your home for photos; it's about strategically adding value to your property's marketing mix. Ultimately, it's your call on what you want to do in order to prepare your home for the market. There are no right answers–only what is right for you! But what you do will still impact the ultimate marketing outcome.
Building a Winning Mix (4 P’s):
Selling your home isn't just about the property; it's also about navigating the ever-changing real estate market. We call this "building a marketing mix." Every home and every market is unique, so constant monitoring and evaluation are key to success.
Defining the Product:We define your property, measuring its space, noting its features, and cataloging improvements. We dig deep into the details that make your home stand out.
Pricing Strategy:We craft a custom valuation based on market analysis, helping you set the right asking price that aligns with your goals.
Placement Analysis:We assess how your property fits within the market, considering factors like loan types, market segments, and buyer reach.
Promotion Excellence:Our promotional arsenal includes high-quality photos and videos, YouTube exposure, in-print materials, and effective online marketing. We're committed to maximizing your property's visibility.
Client Success
It Matters
Barbour & Company has hundreds of happy clients over the years. Our experience is what shaped the development and fine-tuning of our process in the first place. Hear what they have to say about working with us.