Barbour & Company's Listing Process

Sell Your Property With Confidence

Pricing Your House with Purpose,
Not Guesswork

Putting your home on the market is a significant decision that impacts more than meets the eye. At Barbour & Company, we believe that decision deserves more than just a fast transaction. It deserves a thoughtful process, designed around you, your timeline, and your unique property.

You might be selling a long-loved family home. Or maybe it’s time to part with an investment property. No matter the situation, we’ll walk through your objectives and offer an overview of the current market and how your home fits into it. From pricing to presentation, it's all built around your goals, not someone else’s script.

In a fast-moving market, accurate pricing is critical. Too high and your house listing could sit unnoticed. Too low and you risk leaving value on the table. That’s why our pricing strategy goes deeper than a quick online estimate.

We conduct a full comparative market analysis, looking at similar real estate listings in your area, neighborhood dynamics, seasonal trends, and buyer behavior. Our team provides clear data and local context so you can price with purpose—not guesswork.

If you’re unsure whether now is the right time to sell, we’re happy to give you a market snapshot that helps clarify your options.

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Value Report Today

Luxury Sales

Map Property Search

Our Buying Process

Positioning Your Property In The Housing Market

The Four Ps of World Class Estate Sales

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Strategic Selling Starts with a Smart Marketing Mix

Selling your home isn't just about the property; it's also about navigating the ever-changing real estate market. We call this "building a marketing mix." Every home and every market is unique, so constant monitoring and evaluation are key to success.

Product Definition

We define your property, measuring its space, noting its features, and cataloging improvements. We dig deep into the details that make your home stand out.

Pricing Strategy

We craft a custom valuation based on market analysis, helping you set the right asking price that aligns with your goals.

Placement Analysis

We assess how your property fits within the market, considering factors like loan types, market segments, and buyer reach.

Promotion Excellence

Our promotional arsenal includes high-quality photos and videos, YouTube exposure, in-print materials, and effective online marketing. We're committed to maximizing your property's visibility.

House Listings Designed Around You

It's Not Just A Deal Or A Pitch

Our mission is to work right alongside you, ensuring your property receives a sophisticated marketing approach.

We don’t believe in pushing properties or pitching sales. We believe in designing every aspect of the home search experience around you. That starts with how we curate, present, and personalize house listings to reflect what matters most in your life right now and what may matter later. A top-tier consulting process coupled with world-class advertising technology and promotion strategies will secure your success in the market.

When you're browsing listings through our tools, you’re not just scrolling through meaningless options. You’re experiencing a system built for flexibility, insight, and personalization. We use professional-grade platforms like RealScout to empower your search with real-time MLS data, updates, and the ability to track changes in market conditions.

This isn’t about making a quick deal. It’s about making the right one. As your needs evolve, so do our recommendations. Whether you need room for a growing family, a home office, or a quieter street than you expected, our listing process shifts with you.

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Getting Started

Once you decide to work with us, you sign a listing agreement, and that's when we kick off the process together.

Your Role Matters

Your decisions as a potential or current property owner shape the direction and success of your sale. It’s not just about cleaning up or prepping your home for listing photos. It’s about understanding where and how to add meaningful value to your home’s presence in the market. There’s no universal formula—only what aligns with your goals. But know this: your choices influence your outcome, and Barbour & Company is here to guide you through those decisions with clear, informed insights.

Testimonials from our happy clients!

"When it comes to finding your dream home in Burlington, NC, Barbour & Company stands head and shoulders above the rest. This exceptional real estate team has earned their stellar reputation through their unwavering commitment to their clients and deep roots in the Burlington community. What sets … Read MoreRead Less

"There’s no one else I’d want in my corner in any real estate deal than Barbour & Company. They know the area better than anyone, they know the business better than anyone, and perhaps most importantly, they know people and care deeply about helping them navigate their decisions. I can’t recommend th… Read MoreRead Less

"Without a doubt, this is the best real estate company in the area. Their team is highly attentive, ensuring that every client’s needs and preferences are met while consistently exceeding expectations. Working with them was a seamless and enjoyable experience. I confidently recommend their services t… Read MoreRead Less

"My wife and I have utilized Barbour and Company for help buying two investment properties in Burlington. Each experience has been positive, even with one of the deals being a tough one. I was glad to have them leading the process, demonstrating strong negotiation skills and looking out for our best … Read MoreRead Less

"Brandon and Clair are the BOMB! They were patient while we got our home sold before we started looking at new homes. They were on top of showings, new listings, paperwork, and even helped us after we closed on our house with our contractor! If you’re looking for a realtor that will always keep you l… Read MoreRead Less

"Clair and Brandon made my first time home owner dreams a reality! From start to finish I felt like I was highly valued and they really cared I was happy throughout the process and made it stress free!! Even after closing the follow up and follow through on certain items was amazing. They don’t get t… Read MoreRead Less

"My wife and I just sold and bought a home with them. Brandon and Clair both have a unique ability to explain things in detail that is helpful, makes sense and very informative all at the same time. Like all real estate transactions ours had its bumps in the road (no fault of theirs) and throughout e… Read MoreRead Less

"Excellent team. Always available and genuinely care about their clients best interest. Feeling confident in trusting someone during the process of selling or buying a house can make things so much easier. Clair and Brandon provide knowledge to their clients as well as great performance and service n… Read MoreRead Less

"Great job all around. Highly recommend the Barbour Group. Our agent Nigel Witherspoon was both professional and attentive to our needs. Thanks guys for everything."

"Brandon and Clair have helped me both sell a house and buy one. I could not recommend this duo more. They are the ones you want representing you!"

Let's work together

Williams Family Client ExperienceWatch the video

Client Success Stories

Barbour & Company has hundreds of happy clients over the years. Our experience with them has shaped the development and fine-tuning of the home real estate process we use today. Hear what they have to say about working with us.

View More Success Stories

Barbour & Company series

Williams Family Client ExperienceWatch the video

Meet Daniel BlackwellWatch the video

Introducing Derrin DunzweilerWatch the video

Get to Know Erin NettlesWatch the video

Barbour & Company's Listing Process

Sell Your Property With Confidence

Pricing Your House with Purpose,
Not Guesswork

Start Your Barbour & Company
Value Report Today