About Barbour & Company

A Real Estate Firm Built Around You

Homes Change, But Relationships Last

If you're searching through real estate listings or preparing to sell your house, the experience is truly about the people, not the properties. Browsing listings or putting a "for sale" sign in the yard is only a small part of the process. Home buyers and home sellers are trying to make the best decisions they can to make a meaningful impact in their lives. Our role is to offer the guidance, tools, and knowledge you need to make those decisions confidently.

Looking at it from a bird-eye view, the whole real estate process can seem overwhelming. That's why we've developed a process-driven, people-first approach that serves both buyers and sellers with transparency, structure, and personal attention at every step. From first-time home buyers to seasoned investors, from downsizers to growing families, we help you move forward with clarity and care.

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Why Choose Barbour & Company

Embarking on the path of buying or selling a home is a significant milestone. At Barbour & Company, we understand the intricacies involved and are dedicated to guiding you through every step. Our firm is committed to providing personalized services that are suited perfectly to your unique needs.

Because in reality, navigating the real estate market requires more than just having a listing. It demands a partner who listens, understands, and strategizes according to your goals. We prioritize a process-first approach, making certain that your journey is as seamless and rewarding as possible for you.

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The Barbour & Company Way:
Process Over Property

While other realty professionals might focus solely on the home, we focus on you. At Barbour & Company, we’ve developed a proprietary, transparent process that supports you from first contact through closing and beyond. We understand that your needs aren’t static. Life shifts and priorities evolve. No matter if you’re house-hunting in Elon or preparing to list a home in Gibsonville, our approach remains agile, allowing us to adjust as your goals change.

Process Over Property means we believe the mechanism of value delivery is not a singular action constrained to the property itself, but an overarching brokerage process—one that is dynamic, comprehensive in scope, and mindful of the interrelated elements impacting our client’s experience and end-results.

Our process focuses on each client’s unique set of priorities and adapts to the developments and changes in those priorities over the entire duration of their buying or selling journey.

This isn’t one-size-fits-all service. This is real estate reimagined with a focus on proactive support, education, and personalized guidance for every step of the way.

Our mission is straightforward: to be your trusted partners in real estate, ensuring the process of buying or selling a property compounds value for you from day one. We’re here to be the key resource for securing your success. That’s the goal of the Barbour & Company Process. That's the essence of Barbour & Company as a team of brokerage professionals.

Buying Process
Listing Process

Barbour & Company Video Cover series

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Why Does Real Estate Feel BrokenWatch the video

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Lowball Offers, Sneaky Fees, and Stress? Not With This Process!Watch the video

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Here’s What Really Makes a Strong OfferWatch the video

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What Happens After You Buy or Sell?Watch the video

Want To Learn More? Click To Watch All The Videos In The Process Over Property Series

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Protecting You And Your Decisions, Every Step of the Way

Clarity, Transparency, And Compliance

Your first touchpoint with a real estate firm should feel safe, informative, and pressure-free. That’s why our engagement begins with education and helping you understand your rights, roles, and responsibilities under North Carolina real estate law. We break down the difference between customer and client relationships, so you’re empowered to make the decisions that serve you best.

You have the flexibility to decide how you want us to serve you in your real estate journey by choosing to be either a customer or a client. In North Carolina, the NC Real Estate Commission actually has distinct definitions for both, and constrains the type of value or service we are allowed to provide by which status you choose!

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As A Customer

If you choose to be a customer, before entering into any formal agreement, you'll have access to receive valuable information and assistance from our experienced firm. We believe that every person exploring real estate deserves honest, respectful treatment and transparent communication, no matter where they are in the process.

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As a Client

When you decide to become a client, you enter into a formal agency relationship with us. This means you'll benefit from our full range of client services, including our fiduciary duties of obedience, loyalty, and confidentiality. We work exclusively on your behalf, advocating for your best interests in every aspect of your real estate transaction.

The choice is yours, and we're here to accommodate accordingly! Whether you prefer the flexibility of being a customer or the dedicated representation of a client, Barbour & Company is your trusted partner in achieving your real estate goals.

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The Roadmap To Your Success

For Home Buyers and Sellers Who Want Care and Real Results

Customer Engagement And Client Reception

This phase represents our “storefront”, where we engage with potential clients and showcase the value of our services. The goal is to clearly communicate our value and the importance of agency relationships. We make sure that everyone understands their options when considering working with us, avoiding any pressure to commit to working with our agents before they are ready.

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Initial Consulting

This phase focuses on establishing compliance. Our agents provide key information about agency relationships and the responsibilities of both agents and clients in the real estate process. The goal is to ensure clients understand their rights, responsibilities, and our company’s process in delivering value as their representative.

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Start of The Client Process
(Buyer or Seller)

  • 3A: Seller Client Process

    In this phase, we consult, coach, and prepare sellers and their properties for successful listing activations. Our aim is to position each listing to maximize the offers received while aligning them with the seller’s expectations.
    • Video For Sellers

  • 3B: Buyer Client Process

    Our priority in this phase is to ensure the buyer’s needs and priorities are met as we navigate the market together. Our team is equipped with the tools, skills, and resources to guide buyers toward making informed decisions regarding their potential home purchase.
    • Video For Buyers

Offer Writing, Review, and Negotiations

During this phase, our goal is to facilitate a transparent and informed negotiation process for both buyers and sellers. We ensure that all parties understand their obligations and expectations while reviewing and responding to offers. Our goal is to never have a client make a decision they are uninformed or uncomfortable with.

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Active Transaction

Whether you’re a buyer or a seller, this stage ensures the seamless coordination and management of the transaction from contract to closing. Our agents work closely with our behind-the-scenes team and our clients to ensure all transaction details are handled appropriately and in a timely manner.

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Pre-Settlement, Closing Review, and Closing Day

As the transaction nears completion, our full team will work closely with clients to conduct thorough reviews and final preparations leading up to closing day. Buying or selling a home is a major event, and we’ll make sure you’re fully prepared for it!

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Post-Closing Service

After a real estate transaction is complete, you become part of the Barbour & Company family. Although this transaction has come to a close, we continue to engage with clients proactively, offering ongoing support and fostering long-term relationships.

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Modern Realty Reimagined

Tech-Savvy, Human Thoughtfulness

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For buyers, we offer a premium search experience through RealScout, an industry-grade platform that rivals and often outperforms the big-name consumer portals. You’ll enjoy access to real-time MLS data and intuitive property filters that make your home search both efficient and enjoyable. But what truly sets it apart is the instant, built-in connection to our local real estate agents—professionals ready to step in when you need insights, not just information.

For sellers, our technology is equally powerful. RealScout’s value-tracking tools combine automated valuation models, including benchmarks like the Zestimate™ with personalized guidance from experienced agents. You get real data, yes—but also interpretation, strategy, and foresight. In other words, we won’t just hand you a number. We'll help you understand what it means, how it fits into your selling goals, and what steps can improve it.

We believe real estate technology should never replace the human touch, but instead, strengthen it. That’s why our approach to modern realty blends smart tools with even smarter people.

No matter if you’re exploring the market or already deep in it, we equip you with tools that bring clarity. But more importantly, we connect you with real people—agents who use those tools to give context, confidence, and care to every decision you make. At Barbour & Company, home real estate doesn’t equal distant algorithms. It means technology backed by trusted local expertise, orchestrated just for you.

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Testimonials from our happy clients!

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"When it comes to finding your dream home in Burlington, NC, Barbour & Company stands head and shoulders above the rest. This exceptional real estate team has earned their stellar reputation through their unwavering commitment to their clients and deep roots in the Burlington community. What sets … Read MoreRead Less
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Alexander Ballard
"There’s no one else I’d want in my corner in any real estate deal than Barbour & Company. They know the area better than anyone, they know the business better than anyone, and perhaps most importantly, they know people and care deeply about helping them navigate their decisions. I can’t recommend th… Read MoreRead Less
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Forrest Horn
Mebane, NC
"Without a doubt, this is the best real estate company in the area. Their team is highly attentive, ensuring that every client’s needs and preferences are met while consistently exceeding expectations. Working with them was a seamless and enjoyable experience. I confidently recommend their services t… Read MoreRead Less
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Chandler Epps
"My wife and I have utilized Barbour and Company for help buying two investment properties in Burlington. Each experience has been positive, even with one of the deals being a tough one. I was glad to have them leading the process, demonstrating strong negotiation skills and looking out for our best … Read MoreRead Less
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Paul Corsa
Raleigh, NC
"Great job all around. Highly recommend the Barbour Group. Our agent Nigel Witherspoon was both professional and attentive to our needs. Thanks guys for everything."
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Randy Clay
Mebane, NC
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