Real Estate Services Built Around You
For Home Buyers and Sellers Who Want Care and Real Results
Homes Change, But Relationships Last
If you're searching through real estate listings or preparing to sell your house, the experience is truly about the people, not the properties. Browsing listings or putting a "For Sale" sign in the yard is only a small part of the process. Home buyers and home sellers are trying to make the best decisions they can to make a meaningful impact in their lives. Our role is to offer the guidance, tools, and knowledge you need to make those decisions confidently.
Looking at it from a bird-eye view, the whole real estate process can seem overwhelming. That's why we've developed a process-driven, people-first approach that serves both buyers and sellers with transparency, structure, and personal attention at every step. From first-time home buyers to seasoned investors, from downsizers to growing families, we help you move forward with clarity and care.
Protecting You And Your Decisions, Every Step of the Way
Clarity, Transparency, And Compliance
Your first touchpoint with a realtor agency should feel safe, informative, and pressure-free. That’s why our engagement begins with education and helping you understand your rights, roles, and responsibilities under North Carolina real estate law. We break down the difference between customer and client relationships, so you’re empowered to make the decisions that serve you best.
You have the flexibility to decide how you want us to serve you in your real estate journey by choosing to be either a customer or a client. In North Carolina, the NC Real Estate Commission actually has distinct definitions for both, and constrains the type of value or service we are allowed to provide by which status you choose!

As A Customer
If you choose to be a customer, before entering into any formal agreement, you'll have access to receive valuable information and assistance from our experienced team. We believe that every person exploring real estate deserves honest, respectful treatment and transparent communication, no matter where they are in the process.

As a Client
When you decide to become a client, you enter into a formal agency relationship with us. This means you'll benefit from our full range of client services, including our fiduciary duties of obedience, loyalty, and confidentiality. We work exclusively on your behalf, advocating for your best interests in every aspect of your real estate transaction.
The choice is yours, and we're here to accommodate accordingly! Whether you prefer the flexibility of being a customer or the dedicated representation of a client, Barbour & Company is your trusted partner in achieving your real estate goals.
The Roadmap To Your Success
What It's Like To Work With Us
Customer Engagement And Client Reception
This phase represents our “storefront”, where we engage with potential clients and showcase the value of our services. The goal is to clearly communicate our value and the importance of agency relationships. We make sure that everyone understands their options when considering working with us, avoiding any pressure to commit to working with our agents before they are ready.
Schedule a ConsultationInitial Consulting
This phase focuses on establishing compliance. Our agents provide key information about agency relationships and the responsibilities of both agents and clients in the real estate process. The goal is to ensure clients understand their rights, responsibilities, and our company’s process in delivering value as their representative.
Schedule a ConsultationStart of The Client Process (Buyer or Seller)
3A: Seller Client Process
In this phase, we consult, coach, and prepare sellers and their properties for successful listing activations. Our aim is to position each listing to maximize the offers received while aligning them with the seller’s expectations.3B: Buyer Client Process
Our priority in this phase is to ensure the buyer’s needs and priorities are met as we navigate the market together. Our team is equipped with the tools, skills, and resources to guide buyers toward making informed decisions regarding their potential home purchase.
Offer Writing, Review, and Negotiations
During this phase, our goal is to facilitate a transparent and informed negotiation process for both buyers and sellers. We ensure that all parties understand their obligations and expectations while reviewing and responding to offers. Our goal is to never have a client make a decision they are uninformed or uncomfortable with.
Schedule a ConsultationActive Transaction
Whether you’re a buyer or a seller, this stage ensures the seamless coordination and management of the transaction from contract to closing. Our agents work closely with our behind-the-scenes team and our clients to ensure all transaction details are handled appropriately and in a timely manner.
Schedule a ConsultationPre-Settlement, Closing Review, and Closing Day
As the transaction nears completion, our full team will work closely with clients to conduct thorough reviews and final preparations leading up to closing day. Buying or selling a home is a major event, and we’ll make sure you’re fully prepared for it!
Schedule a ConsultationPost-Closing Service
After a real estate transaction is complete, you become part of the Barbour & Company family. Although this transaction has come to a close, we continue to engage with clients proactively, offering ongoing support and fostering long-term relationships.
Schedule a ConsultationFor Home Buyers
Turn Possibilities Into Reality
Our team of real estate agents blend cutting-edge technology with deep local insight, helping you focus on the right properties while avoiding common pitfalls. Whether you’re dreaming of a downtown townhouse, a family-friendly suburban retreat, or your very first property, we don’t just find homes—we find the right home.
When it’s time to make an offer, we provide straightforward advice on pricing, negotiations, and terms. You’ll never feel rushed or pressured. Our focus is on crafting a smart purchase strategy that supports your long-term goals. We don’t just open doors—we guide you through them, all the way to closing.
Most home searches start with scrolling through listings, saving favorites, and imagining what could be. But behind every swipe, scroll, and click lies a sea of questions: What’s truly within my budget? How do I secure financing? How do I know which homes are wise investments?
We begin not with a pitch, but a conversation. Our first meeting is all about understanding your goals, your budget, and what "home" really means to you. For first-time buyers, we break down every step—from financing options to the fine print in contracts—because we believe that an informed buyer is a confident buyer.

Whenever a listing hits the market that matches your criteria, you will be immediately notified.
For Home Sellers
Maximize Your Property’s Value

Our marketing goes beyond MLS listings. Every property is showcased with professional photography, compelling descriptions, and a multi-channel promotion strategy. We tap into major platforms, local networks, social media, and agent-to-agent connections to maximize visibility and attract qualified buyers.
Once your listing goes live, our brokers and realtors manage everything: staging advice, showings, offer reviews, and negotiations. Our team is dedicated to keeping the process organized, efficient, and stress-free.
When an offer is accepted, our transaction specialists take over—handling inspections, appraisals, and closing requirements. You’ll receive regular updates so you’re never in the dark about what’s happening or what’s next.
Selling a home can be complex, but our goals is to make it feel seamless.
Selling your home is a personal journey, often filled with complex decisions and high expectations. You want confidence that your home is priced right, marketed well, and managed professionally every step of the way.
That’s exactly what we deliver.
Our seller process starts with a no-pressure consultation. We take the time to learn why you’re selling, your timeline, and what success looks like to you. From there, we develop a pricing strategy based on real market data, not guesswork.
Find Out Now!

Modern Realty Reimagined
Tech-Savvy, Human Thoughtfulness
For buyers, we offer a premium search experience through RealScout, an industry-grade platform that rivals and often outperforms the big-name consumer portals. You’ll enjoy access to real-time MLS data and intuitive property filters that make your home search both efficient and enjoyable. But what truly sets it apart is the instant, built-in connection to our local real estate agents—professionals ready to step in when you need insights, not just information.
For sellers, our technology is equally powerful. RealScout’s value-tracking tools combine automated valuation models, including benchmarks like the Zestimate™ with personalized guidance from experienced agents. You get real data, yes—but also interpretation, strategy, and foresight. In other words, we won’t just hand you a number. We'll help you understand what it means, how it fits into your selling goals, and what steps can improve it.
We believe real estate technology should never replace the human touch, but instead, strengthen it. That’s why our approach to modern realty blends smart tools with even smarter people.
No matter if you’re exploring the market or already deep in it, we equip you with tools that bring clarity. But more importantly, we connect you with real people—agents who use those tools to give context, confidence, and care to every decision you make. At Barbour & Company, home real estate doesn’t equal distant algorithms. It means technology backed by trusted local expertise, orchestrated just for you.

Testimonials from our happy clients!











Client Success Stories
Barbour & Company has hundreds of happy clients over the years. Our experience with them has shaped the development and fine-tuning of the home real estate process we use today. Hear what they have to say about working with us.